About

I’m Srini. I have been working with startups for 14+ years. Some of the products I have built are being used by Fortune 500 companies, but I have also had my fair share of failed products.

I have worked in product development roles with startups over the past decade; as a developer, entrepreneur and marketer. Nowadays I focus on consulting with startups who are looking to launch their product. But I do have a lot of ideas of my own and this site is a place for me to journal my process and journey.